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How Invoy got its start

Our 10 year history involves proving the ability to investigate respiratory chemistry and comprehend physiological conditions in different beta populations across the country. Our engineering intensive journey has shaped the health and wellness of thousands of people.

Invoy represents the genesis of deep science and building a company committed to delivering affordable breath analyzers for health and medical applications.

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Pediatric Obesity

Invoy started off with a breath analyzer in search of an application. The amazing leadership at Nicklaus Children’s Hospital allowed Invoy to work with different pediatric sub-specialities from endocrinology, ICU to neurology. While there, Lubna and the Invoy team grew increasingly convinced that breath analysis would have a major impact on pediatric obesity. No one wants to have a child step on a judgmental bathroom scale and many kids are academically not able to reliably fill out a food journal.

Durham Medical Center

Pioneering Research in Home Monitoring

With its initial data from NCH in hand, Invoy’s team spent significant time with low socioeconomic families in Raleigh, North Carolina. The team ran multiple clinical studies at support group meetings and with participants who were willing to test at home. From here, Invoy’s team was able to look at unique chemical signatures and link breath analytes to factors that impact fat metabolism.

Inside Invoy office and showroom

Enterprise Health and Wellness

Invoy’s early success in changing people’s health trajectory caught the eye of supporters at the enterprise level. Invoy’s value proposition presented a clear win-win for enterprises looking to elevate the health and wellness of their employee populations. Invoy’s science-backed approach with human-centered approach would mean tangible benefits for all stakeholders.

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Overcoming the challenges that most entrepreneurs face, Invoy is poised to deliver a full suite of offerings based on a credible foundation of deep intellectual property, marketplace validation and a passionate, incredibly experienced team. Our culture celebrates continuous learning, data-driven decision-making, bold experimentation and compassionate engagement.

Our Vision

A healthier, happier world where everyone understands their wellness condition and feels empowered to act upon it.


Invoy Leadership Team

What we are doing is challenging. To pursue our vision, we must invest in new chemistries, invent new hardware and build robust coaching services with the highest standards of excellence. Our leadership represents diverse and inclusive backgrounds, but is deeply committed to making a major impact on healthcare through the empowerment of Invoy’s team.

Lubna Ahmad PhD

Lubna Ahmad PhD

CEO, Invoy

Hannah Thompson

Hannah Thompson

People & Culture

Ed Dailey

Ed Dailey


Kevin Bethune

Kevin Bethune


Ayman Luqman

Ayman Luqman

Product & Software

Marcus Goudie

Marcus Goudie PhD


Priya Singha

Priya Singha PhD


Jennifer Merrell

Jennifer Merrell


Avonlea Hope

Avonlea Hope

Client Success

Invoy Board and Key Advisors

Invoy's Board of Directors and Key Advisors bring their time, network and resources to help Invoy successfully navigate a dynamic health and wellness marketplace. We are very proud to be supported by a world-class team of business builders, industry veterans and investment partners to help Invoy make an impact and scale its reach, empowering more folks to take control of their health.

Lubna Ahmad

Lubna Ahmad PhD

CEO, Invoy (Board Director)

James Corbett

James Corbett

CEO, Cathworks (Board Director)

Rene Reinsberg

Rene Reinsberg

CEO, Celo (Board Director)

Nathan Gunn

Nathan Gunn MD

CEO, Revea (Key Advisor)

Bruce Armstrong

Bruce Armstrong

Partner, Khosla Ventures (Key Advisor)

Scott Lenet

Scott Lenet

Partner, Touchdown Ventures (Key Advisor)